Case Studies
The National Trust for Historic Preservation
Design One launched the National Trust’s first foray into furniture licensing in 2005 with Hammary, a La-Z-Boy Company, and MODA International, the Trust’s licensing partner. The campaign included advertising, point-of-sale displays, hangtags, brochures and a catalog. The relationship has continued with the introduction of a line of moulding by The Empire Company and retail partner Lowe’s also inspired by the many historic sites and places that the National Trust has preserved.
Design One did an exceptional job of effectively communicating the image of the National Trust for Historic Preservation with clean, impactful design and brand positioning for our furniture licensing program with Hammary. Their marketing materials captured the unique spirit of American design directions such as Art Deco, Prairie, Traditional, Low Country and Mountain Lodge, which were inspired by the many historic sites and places that the National Trust has preserved.
Crista Gibbons,
Assistant Director of Business Development
National Trust for Historic Preservation
National Trust for Historic Preservation
The Community Foundation of WNC
Since 2004, Design One has worked with the Community Foundation of WNC to support and promote their reputation as one of the most respected foundations in the nation. We have created identities for their successful programs including Women for Women and The Power of the Purse in addition to annual reports and other collateral. For the 30th anniversary of CFWNC’s founding in 2008, Design One produced an advertising and direct mail campaign promoting the milestone, as well as the annual report highlighting their accomplishments over thirty years of service to WNC.
2008 was a milestone year for The Community Foundation. We celebrated thirty years of service to our region and the distribution of more than $100 million in grants and scholarships. Design One helped us to define our messaging and promote this important accomplishment through our annual report, advertising, and direct mail centered around the theme “30 Years of Homegrown Philanthropy.” We have worked with Design One since 2004 and they have been a great partner in collaboration with our communications staff and board committees.
Pat Smith,
President, The Community Foundation of Western North Carolina
Melon Bicycles
Design One created a brand to introduce a new bicycle company that would differentiate it in a very competitive market as “The 20-inch wheel bicycle company.” We provided input on naming the melon “slice” and developed a simple yet impactful logo for the brand. Bold, clean graphics applied to the bicycle frame help the bikes get noticed in the retail environment, and the website presents the story of the lightweight, easily transportable bicycle to the casual rider, the commuter and the enthusiast.
Design One has been an actively engaged partner in the development of my bicycle brand and strategy to market melon as “The 20-inch wheel bicycle company.” They created a distinctive look for a new concept in bicycles that helps my product stand out. As my company grows, I continue to value their input and expertise.
Loran Evans,
Founder, Melon Bicycles